During the mid-80's, Kraft launched a new line of portable snackfood. Dubbed Handi-Snacks, the revolutionary packaging and design would forever change the way Americans viewed the conventional combination of cheese and crackers. No longer constricted to the portioning of cheese as determined by a boardroom of corporate bigwigs with fingers far from the pulse of the modern consumer climate, each individual serving of Handi-Snacks came packaged with its own red plastic spreading stick, putting power back into the hands of the people and allowing them to apply as little - or as much - artifically processed cheese-flavored spreading paste to each cracker as they saw fit. Man had reached its apex.